WHATEVER THE DESIGN PROJECT MY GOAL IS ALWAYS THE SAME. CREATE SOMETHING DIRECT, ENGAGING, SIMPLE, WITTY, PURPOSEFUL AND MEMORABLE.
WHO AM I?
I’m a multi-disciplined, ideas-led freelance graphic designer and graduate of Coventry University. I work with iconic brands, corporate leaders, and start-up enterprises – producing a high standard of graphic design that is driven by bold creative thinking.
Each project I work on is an opportunity to do some amazing work that connects with the intended audience and brings increased success to the client.
Every mark has to have a purpose. Each individual element of your design should be necessary, not indulgent.
I always follow a strategic approach; identify your brand’s strengths and weaknesses, get to know your company culture, research your audience, your competition, and the current market.